Write and curate high-quality content that is engaging and resonates with your audience.
Use a mixture of text, images, and video to keep your readers engaged.
Proofread and edit your content to ensure that your e-zine is free of errors by thoroughly editing and proofreading your content or
have someone else to to the proofreading. Having someone else to review it will provide a fresh perspective.
Publish and Distribute your e-zine once it is ready. Publish it on your chosen platform and distribute it to your audience.
Use email marketing, social media, and your website to promote your e-zine and reach a wider audience.
After publishing your e-zine, gather feedback from your readers to understand what they liked and what could be improved.
Use this feedback to refine your future editions.
Creating an e-zine is a continuous process of learning and improving. Enjoy the journey and have fun with it!
Create newsletters that ... inform and increase customer loyalty!
1. Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
2. Build a relationship with the people on your list. It's common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
3. Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.
4. Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into "silent salespersons"– driving traffic to your website and building your lists around the clock.
5. Build content on your website. Make a habit to adding your ezines and newsletters to your website in an archive area. This serves a several important purposes:
- Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
- If you optimize your article placements, you will not only make your website "meatier", but you'll also bring new traffic from the search engines.
6. Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a "Letters to the Editor" column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It's also great for relationship building!
7. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you'll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it's okay to forward your newsletter to anyone they'd like. In addition, it's important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, "Get Your Own Copy of XXXXXX", with a link to your squeeze or opt-in page is all it takes!
9. Gather demographic data. By offering surveys, feedback forms, and niche reports, you'll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!
10. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line - it's proven that email marketing is the most cost-effective marketing solution for companies just like yours!
Make every campaign better than the last! Track sign-ups, click-throughs, sales, and more with your autoresponder!
How to Make Money Online With an Email Newsletter: 12 Ways to Turn Your Newsletter Into a Money-Making Machine
Your newsletter offers so many different ways to make money online.
It's up to you to choose which one(s) you want to use.
You don't need to pick the ones with the potential to earn the most; you can choose the ones you enjoy the most.
I've used all 12 ways to monetize my newsletter, each with its unique advantages and disadvantages for my audience and myself.
Some are easier to implement but may not make as much money.
Others require more time invested upfront but can bring in stable income for months or years afterward.
My best advice is to go through all 12 ways, pick the one that appeals the most to you, and take action to implement it. After that, you can add the next one.
How to Make Money Online With an Email Newsletter: 12 Ways to Turn Your Newsletter Into a Money-Making Machine
Paperback – May 13, 2024
by Jamie Northrup
