Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success
The most comprehensive email marketing book from the most prolific email marketing author helps
you master the most misunderstood marketing channel. Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this
vital channel, guiding you through its complexities to find the best execution for your brand -- the one that serves the needs of your business
and the needs of your subscribers.
Volume 1 of Email Marketing Rules discusses 184 best practices that help you ...
* Build productive, safe email lists by identifying valuable subscriber acquisition sources, using appropriate permission
practices, and managing inactives wisely
* Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
* Create relevant messages with subject lines that draw in subscribers while avoiding “opener’s remorse” and designs that focus
subscribers on taking action
* Craft high-performance triggered emails, including welcome programs that set you up for long-term success
* Effectively plan and produce emails with workflows that allow you to seize opportunities and avoid errors
* And much more, including understanding the law, optimizing email frequency, using the best landing pages, and doing A/B testing
Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success
Paperback – March 5, 2023
by Chad S. White
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Discover How To Profit from Email Marketing!
An AutoResponder is a system that allows you to begin generating leads, building your own lists of targeted prospects, and making more sales and referrals.
There are a few keys to being successful with AutoResponders. They are:
Make sure you have your own web site.
I know that a lot of mlm companies have their own replicated web sites and they're fine once you have a truly "hot" prospect on the line. But when it comes to prospecting and building your lists, you want your own web site for a number of reasons.
Having your own web site allows you to build your own credibility.
- Having your own web site allows you to build personal rapport with prospects.
- Having your own web site helps you stand out in the search engine results.
- Having your own web site helps you stand out over your competition.
- Your web site can be a simple one page site that gives an overview of who you are, your business, your lifestyle, etc...
Your web site should invite visitors to request free information from you. This brings us to the next key point:
Add a subscription form to your web site.
The subscription form should ask for a name and email address. This form is the key to turning web site visitors in to prospects.
How do you get people to fill out the form?
Offer them free information on how they can make money from home. Or,
Offer information on how your product can help them with whatever it is your product does.
Some companies sell AutoResponder services so they offer a free report on how AutoResponders can help boost online sales.
When a visitor fills out the subscription form, they begin receiving the company's report giving them helpful information on understanding autoresponders, email marketing, how to create follow-up letters, and more.
And, of course, their letters invite them to purchase that company's autoresponder system for themselves.
Suppose your network marketing company offers a weight loss product. Your report could talk about the obesity epidemic, common causes of weight gain, some success stories from others that have used your product, and information on how they can order the product for themselves.
Your AutoResponder messages are where you would include a link back to the replicated site offered by your mlm company.
An added benefit of building your own targeted lists with your own web site and autoresponder is that if your mlm company should experience problems, go out of business, or become unavailable for any reason, you would be able to continue building your own credibility, switch to another company, and continue operations without having to start over from absolute zero.
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