Writing and Publishing Books, E-Books, Articles, Special Reports
The purpose of writing an article is to instruct someone, or to explain a subject matter, or to be persuasive about a point of view and why.
The basics of writing an article is the Title, the Introduction, the Body and the Conclusion. When done correctly, these main points you will achieve a
great article. Your articles will accomplish it's purpose, that is, to effectively communicate your arguments in a clear and concise manner to the reader.
A good title will cause the reader to want to learn more about the subject. The Intruduction presents the gist of the subject as well as sumerize the subject's main points.
The body is where you present your main argument, making sure to add a healthy amount of supporting paragraphs. The conclusion is where you restate the summery of the main subject and provide a call to action (that is, inspire the reader to take a desired action).
Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results
Paperback – February 13, 2018 by Rob Biesenbach (Author)
Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use
to get more of what you want out of your career and your life.
"In this engaging, no-nonsense, and often extremely funny handbook on the craft behind great stories, Rob Biesenbach shares his own storytelling
roadmap without hesitation, giving you precisely what you need to raise your business storytelling to an art form."
Shonali Burke, ABC, President & CEO, Shonali Burke Consulting
"There is no greater skill that will positively impact your career as much as becoming a masterful storyteller. Well-told stories have the power
to teach, clarify, and inspire. Rob's experience and unique point of view makes him a go-to authority for ambitious leaders."
Patricia Fripp, Past President, National Speakers Association
"All the experts suggest you tell stories - but no one tells you how. That's where Unleash the Power of Storytelling comes in. Rob Biesenbach
provides a five-step process for crafting your stories, and six ways to ensure they're relevant to your audience. After you read this book,
you'll never again have to wonder ... 'but how?'"
Gini Dietrich, Founder and Author, Spin Sucks
WHAT CAN STORYTELLING DO FOR YOU?
Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than
facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs ... and getting the results we want.
The right story can help you: nail a job, interview, earn a raise, close a sale, build trust with an employee or colleague, strengthen
relationships with customers, become a more comfortable networker, win over a skeptic, rally a team, align people with a strategy, promote
your brand, raise a toast, deliver a eulogy, get out of a speeding ticket, and more ...
WHY THIS BOOK?
The market is flooded with a dizzying array of books, experts, and resources on business storytelling. This book cuts through the hype to
clarify and demystify the storytelling process.
Unleash the Power of Storytelling offers step-by-step instructions for finding, shaping and telling powerful stories. You'll learn about the
essential ingredients that go into any good story and how to avoid common storytelling pitfalls.
A PRACTICAL GUIDE FOR THE BUSY PROFESSIONAL
Taking a fun, no-nonsense approach, Unleash the Power of Storytelling will teach you: the hard science behind why stories work, a simple
three-part structure for telling any story, the role of emotion in fueling great stories, how to cut the clutter and focus your story on the
essentials, how and where to find great stories, and tips for delivering your stories in the most effective way possible.
The book also contains tons of practical examples showing you how to use stories in job interviews, presentations, customer calls, employee
meetings - even how to craft the right story for a wedding toast or eulogy!
Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results
Writer's Digest Guide to Magazine Article Writing: A Practical Guide to Selling Your Pitches, Crafting Strong Articles, & Earning More Bylines
Paperback – Illustrated, July 17, 2018 by Kerrie Flanagan (Author), Angela Mackintosh (Foreword)
