Generate Customers for Your Business
Marketing methods to Generate Customers
Marketing is a vast field with numerous methods to reach and engage your target audience. Good Marketing depends on knowing the needs and wants of your target markets and delivering
to them the desired satisfactions.
Content Marketing
The number 1 method today is "Content Marketing". Sharing valuable content that you created in order to
attract and engage your audience, is by far the best way to market. This can include blog posts, videos, infographics, or other methods to get listed
on the internet such as social media.
Social Media Marketing
Social Media Marketing include such platforms as Facebook, Instagram, Twitter, and LinkedIn. Many marketers use at least one of these methods. Other marketers use more than one of these to promote
promote their brand and connect with their audience.
Here are a few other methods, each method has its own strengths and can be effective depending on your goals and target audience.
Email Marketing
At the head of the list is Email Marketing. This is where you send targeted emails to your list of subscribers. You can keep them informed about your
products, services, or other promotions.
Search Engine Optimization (SEO)
We cannot say enough about Search Engine Optimization. In order to make it easier for potential customers to find you, be sure to optimize all
of your website content. Keep in mind that optimizing your content to rank higher in search engines is about making your content easy for the
audience to understand and connect with.
There are also:
Pay-Per-Click (PPC) Advertising where you run ads on various media platforms
and pay each time someone clicks on your ad
Influencer Marketing where you partner with influencers in your industry to promote your products or services to their followers
Affiliate Marketing where you build a team of affiliates to promote products or services in exchange for a commission on sales
Event Marketing this is where you host or participate in events, such as webinars,
trade shows, or conferences, in order to connect with those in the audience who might be interested in the offerings that you showcase;
and, lets not forget
Traditional Marketing traditional methods like print ads, TV commercials, radio ads, and direct mail still works to reach a good
audience.
Here are 12 simple things you can do to generate customers for your business:
- Tell your friends and family to check out your new business venture.
- Refer friends and family to specific URLs of individual products.
- Share information about business products via Facebook, Twitter, Pinterest, and other social networking sites you visit.
- Add a signature that promotes business to your e-mail. Most modern e-mail browsers allow you to set up a "signature" that gets automatically appended to every e-mail you send out.
- Build your own Website
- Once you've built your own Website, contact other Website owners/publishers and offer to post their link/banner on your site in exchange for posting your link/banner on theirs.
- Write articles about business, such as: saving money, home business, finding deals, Internet marketing, making money, creating residual income, or other topics that would be of interest to prospective customers.
- Post business flyers on public bulletin boards in your area grocery stores, fitness centers and gyms, college student unions, Laundromats, and anywhere else that has boards for public postings.
- Post free or inexpensive classified ads about your business.
- Outfit your vehicle with a professionally designed magnetic car sign to promote your business wherever you drive.
- Create a blog about home business, Internet marketing, making money, creating residual income, or other topics that would draw people interested in starting their own business. Include in your text information about business.
- Write articles about home business, Internet marketing, making money, creating residual income, or other topics that would be of interest to
prospective customers. Submit your articles to publishers of magazines, ezines, blogs, etc. For "payment," require only that the publishers
include your "About The Author" blurb at the end of your articles, in which you refer to your business and include your
business website's URL. Also include your contact information and solicit questions, which can then become fodder for future articles.
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