Marketing using Email marketing
The main reason to use email marketing is to make your email list customers aware of new products, discounts, and
other services you provide. Your message can be a soft sell which helps to educate your audience about the value of your products.
This makes email marketing a powerful marketing channel, it is a form of digital marketing that use a form of direct marketing.
The first email was sent in 1971. It was sent by a computer engineer named Ray Tomlinson.
The message was only a string of numbers and letters. However, it begain a new era of communication.
In 1978, Gary Thuerk, a marketing manager at Digital Equipment Corp, used email to send out the first
commercial digital communication to let people know about a new product.
Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success
Volume 1 of Email Marketing Rules discusses 184 best practices that help you…
* Build productive, safe email lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
* Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
* Create relevant messages with subject lines that draw in subscribers while avoiding “opener’s remorse” and designs that focus subscribers on taking action
* Craft high-performance triggered emails, including welcome programs that set you up for long-term success
* Effectively plan and produce emails with workflows that allow you to seize opportunities and avoid errors
* And much more, including understanding the law, optimizing email frequency, using the best landing pages, and doing A/B testing
The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel. Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers.
Choice Topics on Email Marketing to Explore
15 Ways to Build your List Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!
15 Ways to Build your List
Discover How To Profit from Email Marketing An AutoResponder is a system that allows you to begin generating leads, building your own lists of targeted prospects, and making more sales and referrals. There are a few keys to being successful with AutoResponders.
Discover How To Profit from Email Marketing
List Building with your own Ezine Build a relationship with the people on your list. It's common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
List Building with your own Ezine
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