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Sports - the Game of Money, Profit and Entertainment

Path: Sports, Money and Profit

Sports touches us all

"It is the unique role of quality physical education programs to develop the health-related fitness, physical competence, and cognitive understanding about physical activity for all students so that they can adopt healthy and physically active lifestyles." The National Association for Sport and Physical Education (NASPE)

Sport and physical education

Sport and physical education can provide unique opportunities to contribute to our quality of life. The Surgeon General's Report (Physical Activity and Health: A Report of the Surgeon General [SGR], 1996); outlines the health benefits of physical activity on Health for all ages. The development of a physically active lifestyle behaviors can lower the risk of chronic diseases and have a great impact on one's personal health, financial status, and the health care costs of a nation. In the U.S., high health care costs has been associated with diseases as related to a physically inactive lifestyle. These include cardiovascular diseases, cancers, diabetes, obesity, psychological health, arthritis, and osteoporosis.


Be part of a team

Learning to be part of a team means learning the team functions best when no one worries about whos getting credit for it. Thats so true of baseball, basketball, football, college sports, hockey and soccer. It is also a good attitude for tennis, golf, horse racing, motor sports, and boxing. Athletes should learn to only be concerned about what they can control and to develop their own sense of satisfaction in a job, well done.


Sport as part of the Culture

Sport is part of the culture of this country as well as most countries. Whether we are participants, spectators or volunteers, sports touches us all. Even our quality of life is significantly enhanced by sports. sports and recreation is our ticket to a harmonious life. Sports has helped the educated man illustrate a balanced development of all his powers, it has created improvements in medicine, nutrition and social life.




Money Games: Profiting from the Convergence of Sports and Entertainment

Money Games: Profiting from the Convergence of Sports and Entertainment

The businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. But, you needn't travel far or be a hard core sports fan to appreciate this fact. Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of this transformation is ubiquitous in today's sports viewing and consuming experience.

In recent years, the rapid convergence of sports and entertainment has been key to the sports business industry's continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also provides readers with answers to this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one.

Money Games is a must-read for professionals and future leaders of the sports and entertainment industries, and sports fans will also find an intriguing story about the evolution of the games that they cherish and follow.




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