TalkingDrums

Product Review: ListFire (Email List Builder) by Mark Joyner WHAT IS IT? - A viral marketing tool for building your email list. WHERE DO I GET IT? - ListFire

WHAT'S THE SCORE? - Overall Rating: 4 Stars (5 Possible) - Viral Potential: 5 Stars - Ease of Use: 5 Stars - Price: 5 Stars (Hey, it's free) - Usefulness: 3 or 5 (If your target market is Internet Marketers, entprepreneurs, webmasters, MLMers, or business owners: 5 Stars. For anyone else: 3 Stars)

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MY RECOMMENDATION?

- Use this - it's free, it's easy, it works.

If someone put a gun to your head and said, "fork over all of your business assets, punk!"

And then said, "Well ... it's Christmas, so I'll let you keep one." (Hey, in my fantasy world muggers are polite ...)

What would you chose?

Almost any successful business person to whom you ask this question would invariably say "my list".

Business on and offline begins with "lists" of people. With a good list of prospects you can lose everything else and still come back swinging in no time.

Certainly the best marketing tool in existence (in terms of ease of use and return on investment) is a good list of opt-in email addresses.

NOTE: Good = a "warm" list of "targetted" prospects. (More on that in a minute.)

ListFire, by the brilliant up-and-coming Mike Chen, is an opt-in email list building tool that uses the power of viral marketing. It is, in fact, one of the best viral marketing tools I've ever seen (this coming from a guy who was one of the pioneers of viral marketing and has built Top 100 websites with the power of viral marketing).

It spreads quite quickly, and will build your list fast, but it doesn't come without its shortcomings (everything in life is a give and take).

First, some may think that the lists built with ListFire are untargetted ... Well, yes and no. That is, you are targetting other newsletter list owners quite effectively!

What does this mean? Well, it means that if your target market is one of the following you're in luck:

* Business Owners
* Marketers
* Webmasters
* Entrepreneurs
* Network Marketers
* Internet Marketing Junkies

Chances are very high that users of ListFire will fall into one or more of those categories, so if that's your target, stop reading this review right now and sign up for ListFire:

ListFire

If that's not your target market then it's sort of hit and miss ...

Whether or not people will be interested in what you have to say is left completely up to chance. But that's not such a big problem.

This is what I like to call "Cheeseburger Traffic". Cheeseburger Traffic may not be targetted, but it comes cheap! I take as much of it as I can because I know it's just a numbers game. So, even if ListFire is going to bring you Cheeseburger subscribers it's still a great deal.

Hey, it's totally free, very easy, and takes just a few seconds to get started - so give it a shot.

Oh yeah ... and if your target *does* fall into one of the above categories then you're basically getting Filet Mignon traffic for free. Not a bad deal.

Another nice thing is that the ListFire system allows you to email to the list you build with it in a very warm fashion. That is, people will automatically recognize it as a ListFire mailing so won't dismiss it as spam.

Further, you get to use thier servers for your mailings, so you don't even have to worry about hosting the list you build.

Now, the best part about ListFire is that it's very viral. That is, your list will begin growing of its own accord. Of course your mileage may vary, but in my first day of using ListFire my list was already 5 levels deep (meaning it grew virally 5 levels below my starting point). Not bad.

My conclusion: go take 5 minutes out of your life to sign up for free. In those 5 minutes you could sit around and ponder what your next marketing move will be or you can sign up for ListFire and start building more opt-in subscribers.

All the best,

Mark

Mark Joyner
CEO, Aesop.com