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Meta elements are HTML elements used to provide structured metadata about a web page. Such elements must be placed as tags in the head section of an HTML document. Meta elements consist of: The keyword attribute, The description attribute, The robots attribute and several others. If you are promoting an affiliate program, it is especially important to use a splash page, a gateway or doorway page.

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Most affiliate programs provide you with a replicated page, and they are usually quite nice, but they are also not only just like everyone else's, the meta tags on the page are ultimately identifying the owner of the program to the search engines, not you. Few crawlers support meta tags after the 1990's. For those that do, it might! maybe! perhaps! possibly! but with no guarantee! help improve the ranking of your page.

Meta elements provide information about a given webpage, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site.

They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are explored to provide a user's site with a higher ranking on search engines.

However, while website optimization can improve search engine ranking, major search engine robots are more likely to quantify such factors as the volume of incoming links from unrelated websites, quantity and quality of content, technical precision of source code, spelling, functional v. broken hyperlinks, volume and consistency of searches and/or viewer traffic, time within website, page views, revisits, click-throughs, technical user-features, uniqueness, redundancy, relevance, advertising revenue yield, freshness, geography, language and other intrinsic characteristics.

A simple, lightweight doorway page with little or no graphics outside of a picture of you, with a short description and a link to your affiliate sign up page, is very effective, gives the personal touch, and gets you noticed by the search engines, especially if you make sure you are identified in the meta tags of your page. Don't forget to add keyword metatags, and add as many relevannt keywords you can think of. This maximises your exposure in search engines while you surf away in the traffic exchanges.

A splash page (or splash screen) is: An initial Web site page used to capture the user's attention for a short time as a promotion or lead-in to the site home page.

A lot of success is generated by what the search engines can see about your page, and although I don't understand half of what SEO is all about, I know it is important. So build that splash page, or a simple, lightweight doorway page, and be sure the metags identify YOU to the search engines, not someone else.

These gateway pages (aka doorway pages or bridge pages), should give useful information about your site, your business, and the people who run it; and of course, these pages should be easy to navigate. Creating gateway pages that are not linked to the rest of your site and don't provide important information about your site are not necessary, and may even harm your site's rankings.

If you have a site that is not an affiliate site and you can controll the natural use of relevant keyword phrases, and you follow simple guidelines on how to create your titles and meta tags, your Web site will rank high. You wont need a gateway page.

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