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BigMail Wanted Send us your BigMail

Path: Mail Order Business Big Mail Wanted


The market - Who wants Big Mails, and why?

Big Mails are wanted or should be wanted, by just about every person in business, especially those involved in selling a product via mail. It helps to keep abreast of who's doing what, how they're doing it. The new offers being made and the newcomers to the business will be delivered to his mail box.

A lot of time and postage can be saved by automatically receiving all of this information, as opposed to writing and mailing letters to each individual offer you see that arouses your interest, not to mention the time saved in searching through all the different publications to discover these things. Some people like to receive Big Mails simply for the sake of having mail delivered to them every day. Many are just dreamers and or lonely. There's no sure way of determining which of your Big Mail Requester these people are so just forget about it and send your Big Mails to everybody on your list. Besides, the actual number of people in this category are fewer than you might suspect.

Inside the Big Mail Package!

Let's look at what's inside a Big Mail Package you or your buyers (Big Mail Requesters) will be receiving in the mail. Generally, you'll find a least one, but usually several publications such as; ad sheets, tabloid mail order newspapers, and an occasional newsletter. The rest is almost always a collection of various product advertising circulars. At least two of these circulars will be from the person sending the package to you in the first place.

Many, if not most of the beginners in this business, start out by having their name listed as a Big Mail Requestor on as many Big Mails Wanted lists as possible. They then save the mail they receive, and once a week, every other week, or once a month , they stuff their accumulated Big Mail into individual envelopes and send it to the names on their list of people who have paid to be listed as Big Mail Requesters.

Most Big Mail suppliers always include at least a couple of two-sided circulars of their own. These are usually Commission Circulars, product advertising circulars, sometimes provided by a prime source or distributor with a blank space on the reply coupon for the dealer doing the mailing to rubber stamp his business name and address. More often than not, the distributor furnishes the dealer with "camera ready" copies of circulars to use. The dealer takes these C/R's to a quick print shop, and has several thousand copies made up with his business name and address imprinted on each circular.

Every time you send out a package of Big Mail, always include two advertising circulars of your own. These circulars may interest the recipient and cause him or her to send to you for the product or service offered.

These can be commission, drop ship products, or products that you have devised and produced of your own and are selling.

Commission Circulars

Incidentally, the best way to go with commission circulars is to ask for or get a camera-ready copy of the original, and have a large quantity of them printed locally with your name in place of the supplier. This will save you hours of very boring work entailed in rubber-stamping your name on several thousand circulars. If for whatever reason it's too expensive to get your circulars printed locally, then check around for a printer who does business by mail, and will make your circulars for you with your name and address on the ordering coupon. Also, it will almost always pay for you to have the printer fold your circulars for you before he ships them to you. The printer can do it all in about an hour, while it could take you a couple of days to a week or longer to fold 5,000 circulars yourself.

You can include as many product circulars in your package of Big Mail as you want. However, it's been proven time and time again that three very good or outstanding circulars, all related to the same idea will bring back more responses than an envelope overflowing with circulars. What I'm saying is that a circular inviting the recipient to send for Book #317, "How to Make Money Writing & Selling Simple Information," plus a circular or Book #365, "$50,000 a Year from Mail Order Ads," will pull far more inquiries than 10 or 12 different circulars inviting the recipient to send for a mixture of unrelated items.

After about 3 circulars, you begin to overwhelm the recipient with opportunities. In reality, they will like all of the books you're offering, but only wants to spend so much and therefore be faced with a decision of which ones to send for and more often than not, end up not sending for any of them.

How to make money in Big Mail

Getting started is easy but requires some work. However, your initial investment will amount to practically nothing. And, it shouldn't take more than a few hours a week of your time.

Some mail order operators are pulling in an easy, extra thousand dollars a month, by what you'd hardly call work. They are doing nothing more than receiving money for advertising a list of people's names interested in receiving Big Mails, and then send out envelopes stuffed to overflowing with Mail order offers (Big mail).

Regardless of your age or where you live, there's no reason you can't do the same. Teenager or senior citizen, man or woman, you can pull in an extra thousand dollars a month using the same idea.

Big Mail is an easy way to get your start in the business of selling by mail. You simply send out packages of Big Mail to requester who's name you have compiled to a List.

To receive Big Mail from me; write to me at:

Sherwood Lummus
Attn: Send us your BigMail
PO Box 10841
Atlanta, Ga. 30310-0841

Mini-catalog listing

Include a mini-catalog listing of your offerings is quite different, and generally acceptable to most people receiving big mail packages, or product advertising in the mail. Generally, this is regarded as not so much loose paper and something they can hang onto for a while and maybe order from, much the same as they order from a Sears catalog.

PsPrint

Start placing your own ads

When you've got your name listed on a number of lists as a Big Mail Requestor, and you've got a steady supply of this kind of mail coming to you, start placing ads of your own in some of the larger circulation ad sheets and other mail order publications as a Big Mail Supplier. For ideas on ads to use, glance through any mail order publication and come up with one you think will bring the most replies in.

Now you're on your way with the basic plan and "know-how" for a fast start as a Big Mail Supplier.

In order to expand your big mail operations into a real money- making business, compile a list of magazines, newsletters, mail order tabloids and ad sheets.

Draft a letter to these publishers, advising them that you can supply them with several hundred prospective subscribers each month. Explain that your prospects come from responses to national advertising, which you run at no cost to them, the publishers. Go on to explain that your national advertising offers Free Trial Subscriptions to the nation's leading money- making publications, and that you feel your list will be incomplete without his publication.

Sweeten the pot further by detailing how you'll be sending the names and addresses of these fresh prospects on peel 'n stick labels. Let the publisher know that these mailing lists will belong to him on receipt and encourage him to copy them for follow up mailings.

You charge each of these publishers $100 a year for this service, and even when you have 100-150 signed, keep looking for and attempting to sign more publishers. Don't ever stop soliciting publishers, and go after the biggest as well as the very smallest of them.

With a number of accounts signed and paid, you place an ad such as the following, in several national publications:

FILL YOUR MAILBOX WITH OPPORTUNITY!
World's leading Money- Making publications
Free trial subscriptions $2 for processing to:
(Your name & address).

When the responses to your ads come in, type the names and addresses onto "master" sheets or put them into your computer system as respondents to your advertising. Sometime around the 15th of each month, copy your masters onto the number of customer sheets of labels you need, and send them out. You bank the money from your advertising respondents.

One hundred publishers times $100 each means $10,000 per year... A minimum of 200 respondents to your advertising each month means another $4,800 per year... And then, by contracting with a reputable list broker to handle the rental of the "Hot" names you accumulate each month, you should be able to double or triple these figures... And $30,000 income your first year in the Big Mail business is nothing to "cry about" at all!!!

Meanwhile you've got all these new prospects, to whom you can send your own sales materials... You can also expand your services and become a subscription agency, a publications distributor, or even a mail order publications Advertising Agency...

You could compile, publish and sell directories of newsletters, tabloids and ad sheets. Directories of Mail Order Association, Mailing lists of people wanting Big Mails, or mailing lists of people wanting Commission Circulars.

Send us your BigMail
Sherwood Lummus
PO Box 10841
Atlanta, Ga. 30310-0841

 


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