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Behaviour change and sustainability

Path: Behaviour change and sustainability


Social Behaviour change and sustainability

How do we create better habits for ourselves and the planet?

"We have to identify behaviours we'd like to see, then arrange rewarding environments - or disincentives for undesirable behaviours...If it's not practical to make permanent changes to the environment, or if the effects wear off as we habituate to their presence in our environment, then we may not see long term impact" ~ Carl Hughes at the Wales Centre for Behavioural Change

"Explicit pro-environment and sustainability attitudes have little predictive value in terms of behaviour. This is not specific to sustainability – our habits, impulses, and desire for comfort and convenience have trouble competing with even our best intentions and dearly held beliefs." ~ Michelle Shiota

 

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

The highly acclaimed manual for changing everyday habits—now in an all-new third edition!

"Read the landmark and now classic guide Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing Third Edition by Doug McKenzie-Mohr, and discover some fresh thinking, and a community based approach to sustainable development. This book provides the framework to transform people's behavior and their lives as they change their behavior and attitudes toward the environment and sustainability." Wayne Hurlbert - Blog Business World

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

 

 

Social Marketing to Protect the Environment: What Works

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

Social Marketing to Protect the Environment: What Works

 

 

Social Marketing: Changing Behaviors for Good

Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

Social Marketing: Changing Behaviors for Good

 

 

Environmental Communication and the Public Sphere

The Fourth Edition of Environmental Communication and the Public Sphere remains the only comprehensive introduction to the growing field of environmental communication, ranging from an historical overview of key terms to important legal and technological developments. This innovative book focuses on how human communication influences the way we perceive and act in the environment. It also examines how we interpret environmental “problems” and decide what actions to take with regard to the natural world.

Three-time president of the Sierra Club, the largest environmental group in the United States, lead author Robert Cox leverages his vast experience to offer insights into the news media, Congress, environmental conflict, advocacy campaigns, and other real-world applications of environmental communication. New coauthor Phaedra Pezzullo brings two decades of applied experience working with grassroots environmental justice and health organizations, citizen advisory boards, and student-led campaigns, as well as her internationally recognized research on toxic pollution, social injustices, public advocacy, and more.

 

The authors introduce the reader to the major areas, terms, and debates of this evolving field. The Fourth Edition incorporates major revisions that include four new chapters on visual and popular culture, digital media and activism, the sustainability of college and corporation campuses, and the legal “standing” of citizens and nature. Updates throughout the text draw on timely topics including visual communication used in climate science campaigns, fracking and challenges to the right to know, plastic bag bans, consumer apps, digital activism for environmental justice, green marketing, and arguments on giving legal rights to nonhuman entities from dolphins to rivers.

Environmental Communication and the Public Sphere

 

 

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