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Black Buying Power - Empowering the Black dollar

African Americans need to create more businesses instead of looking to the job market!

The African American communities need to promote themselves as partners and investors and not as merely consumers and workers. African American leadership is at an impasse, and so is the rest of America, to produce economic development models that benefit the inner cities people and poor black enclaves who live there.

Income, the money we earn, determines the quality of our day-to-day lives. However, wealth is the resources we save and accumulate from the income we earn. It is this wealth that determines the quality of the life we live in the long term by providing both access to further opportunities and a cushion against hard times.

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Black Buying Power

The African American Entrepreneur reports that: "On the eve of the Civil War, the collective wealth of free blacks was approximately $50 million. In 2006, African Americans earned a whopping $744 billion, a figure that exceeds the gross domestic product of all but 15 nations of the 192 independent countries in the world."

Marketing to African Americans


African Americans are 50% more likely to start their own businesses compared to whites

African American teens, polled by Junior Achievement, showed an 86% interest in starting their own business. According to the University of Georgia's Selig Center for Economic Growth, the buying power of African Americans (Blacks) rose 127% in 14 years, from $318 billion in 1990 to $723 billion in 2003. By 2009, it is expected to reach $965 billion.

The Selig Center reported that U.S. Black buying power will total $845 billion in 2007 and is projected to top $1.1 trillion by 2012. The share of buying power controlled by Black consumers will rise in 47 states, including Minnesota. Mississippi (24.3 percent), Maryland (22.2 percent), Georgia (20.8 percent) and the Distinct of Columbia (30.6 percent).

www.selig.uga.edu

Buying power is defined as the total personal income an individual has available after taxes for spending on virtually everything that they buy. However, it is not used as a measurement of wealth. To increase wealth in the African American communities, African American entrepreneurs can and do inspire more African Americans to adopt an entrepreneurial mindset. From the fourth quarter of 2007 through fourth quarter of 2009, the total number of self-employed Blacks increased 5.7 percent.


    African American Millionaires
      Pre Civil War
    • William Alexander Leidesdroff
      Civil War and Reconstruction
    • Mary Ellen Pleasant
    • Bridget "Biddy" Mason
    • Anthony Overton
    • Abraham Lincoln Lewis
      New Century
    • Madame C.J. Walker
    • Annie Turnbo Malone
    • Robert Sengstacke Abbott
    • Arthur George Gaston
    • S. B. Fuller
      Modern Times
    • Jhon H. Johnson
    • Crispus Attucks Wright
    • Matel "Mat" Dawson Jr.
    • Quincy D. Jones
    • Earl G. Graves
    • Joe L. Dudley Sr.
    • Reginal Francis Lewis
    • Robert L. Johnson
    • Oprah Gail Winfrey
    • Shelton "Spike" Jackson Lee
    • Russel Simmons
    • Earvin "Magic" Johnson
    • Kenneth "Babyface" Edmonds
    • Tyra Banks
    • Eldrick "Tiger" Woods

African-Americans and Africa

Not much has been said about the growing relationship between Africans and African-Americans, it it time for the story to be told.

The relationship between Africans and African-Americans is becoming more beneficial and is essential for the survival of both the African and the African American. There is a major shift in opinion between the two groups taking place as of 2010 with a continuation of the rapid growth of African-American wealth playing a part in African development.

Resourceful and wealthy African-Americans will continue to invest in African culture and politics, both on the continent and abroad, while Africans borrow from African-American history for lessons on developing an international identity. Particularly, a growing number of African-American entertainers and business people will see Africa as an extension of their life in the United States. some will even maintain plans to buy and move to the continent seeking a more personally and financially fruitful life.

Africans will also begin to formally recognize this trend and capitalize on the brain gain. As more African-Americans look to Africa, African will become more high profile in African-American press.

The Black dollar: business investing for African American entrepreneurship and small biz

If you've always dreamed of starting a business, now is the time. The Internet has completely leveled the playing field for anyone and everyone looking to start a business. However, passion alone won't run your business. You need to have something that people want to buy or invest in.

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