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Content Marketing affiliate business opportunity
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Path: Marketing Methods Content Marketing


Content Marketing

Today's consumers are simply shut off by the traditional marketing methods. Thus, there is the need for a non intrusive marketing technique.

Content marketing works well for this purpose. It is the art of communicating with your customers and prospects without selling. You as a marketer, deliver information that makes your buyer more intelligent concerning a product or service instead of pitching your products or services.

The essence of this strategy is to deliver consistent, ongoing valuable information to buyers with the expectation that they will ultimately reward us with their business and loyalty. In essence, content Marketing is the means of creating and sharing valuable (free content) to attract and convert prospects into customers, and hopefully, these customers into repeat buyers.

Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don't run out of things to say making your content "findable" promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?

 

Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)

About the Author
Rebecca Lieb is a globally recognized expert on digital marketing, publishing, and media, and content strategy. She founded and led Econsultancy's US operations, was VP and editor-in-chief of The ClickZ Network for over seven years, and ran Search Engine Watch. She has held executive positions at strategic e-services consultancies including Siegel+Gale; and at global media companies including Universal Television ans Networks Group and Bertelsmann's RTL Television. She has written on media for The New York Times and The Wall Street Journal, and authored The Truth About Search Engine Optimization (FT Press), an Amazon.com best-seller.

 

Affiliate Business Opportunities - Affiliate bizopp

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