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The African American Market!

 

Marketing to African Americans

African American teens, polled by Junior Achievement, showed an 86% interest in starting their own business. According to the University of Georgia's Selig Center for Economic Growth, the buying power of African Americans (Blacks) rose 127% in 14 years, from $318 billion in 1990 to $723 billion in 2003. By 2009, it is expected to reach $965 billion.

The Selig Center reported that U.S. Black buying power will total $845 billion in 2007 and is projected to top $1.1 trillion by 2012. The share of buying power controlled by Black consumers will rise in 47 states, including Minnesota. Mississippi (24.3 percent), Maryland (22.2 percent), Georgia (20.8 percent) and the Distinct of Columbia (30.6 percent).

www.selig.uga.edu


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The Fastest Growing Market

The fastest growing segment of computer owners and web users in America is the African American household. This is a ripe market for the entrepreneur.

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Black Is the New Green: Marketing to Affluent African Americans

"In Black is the New Green authors Burnett and Hoffman show readers how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.

"The total number of affluent ethnic households in the United States in now estimated at over 1.3 million, the buying power of affluent African Americans (referred to as AAA's in this book) is currently $87.3 billion."

Black Is the New Green: Marketing to Affluent African Americans

Buying power

The African American community represents a wealth of over $400 billion dollars in the consumer market. Globally this figure exceeds $1 trillion dollars. However, true wealth must include entrepreneurs as well as consumers. One contributing factor for the increase in African American buying power is the successful increase of business start-ups and expansions by African American entrepreneurs.

Buying power is defined as the total personal income an individual has available after taxes for spending on virtually everything that they buy. However, it is not used as a measurement of wealth. To increase wealth in the African American communities, African American entrepreneurs can and do inspire more African Americans to adopt an entrepreneurial mindset. From the fourth quarter of 2007 through fourth quarter of 2009, the total number of self-employed Blacks increased 5.7 percent.
African American Market 2005

A new meaning to Being in the Black

Learn more about the influence of Blacks in the U.S. market and the importance of getting your product adopted by Black trendsetters. With help from the authors of the books in this site, you can break through the stereotypes to better understand and relate to the African-American consumers.


What's Black About It?

Marketing to the African American community gives a new meaning to being in the Black

What's Black About It? Insights to Increase Your Share of a Changing African-American Market


Black Still Matters in Marketing

Increasing Your Cultural IQ about Black America is Critical to Your Business

Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

 


"I will bless them that bless thee..." - Genesis 12:3 --
African / African American Conection with Judah ( Israel ) and the Holy Land


 

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The African American Experiences is a collection of Black Studies to understand the Past, Present and Future of the People called African American!

"Wealth is to have your own Land, Language and Culture! Where is the Land of the African American? What is the Language? And, Where is the Culture of the people?"

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